| Description: | Oakley Announces New 3D Eyewear w
Oakley Innovation Achieves Unrivaled 3D Eyewear
First 3D Eyewear on Earth with Optically Correct Lenses
FOOTHILL RANCH, Calif., Sept. 15 Oakley, Inc. today announced that it has engineered innovative new 3D eyewear that both complements and optimizes the technology used in the majority of 3D movie theaters around the world. The company's proprietary frame innovations have been combined with lens technologies that will maximize the 3D experience with an unrivaled level of performance. Taking advantage of Oakley's new HDO3D(TM) technology, premium editions in the new line will be the first 3D eyewear on Earth with optically correct lenses.
"Oakley once again confirms that it's a truly extraordinary brand," commented Andrea Guerra, CEO of Luxottica, Oakley's parent company. "We are very proud of this technological breakthrough, which is the result of our outstanding R activities and which we believe will drive the evolution of the whole cate |